LG × CMPX
2026
End-to-end activation and event coverage for LG Canada at CMPX 2026 — booth, product, escalator takeover, on-floor interviews and B-roll, cut and delivered same day.
The work, in one paragraph.
End-to-end activation and event coverage for LG Canada at CMPX 2026 — booth, product, escalator takeover, on-floor interviews and B-roll, cut and delivered same day.
What we walked into.
CMPX is LG Canada HVAC's biggest trade moment of the year — booth, product wall, escalator takeover and on-floor interviews, all live at once across three show days. The team needed full photo and video coverage of every surface, plus a same-day edit landing while the show was still open.
Film & photography.
How we made it.
- 01
Scouted the booth and escalator takeover on build day to lock camera positions before crowds arrived — so wide architecture shots and B-roll stayed clean.
- 02
Ran a two-person unit: stills on product and booth activity, video on floor moments, interviews and cutaways — captured in parallel, not back-to-back.
- 03
Pulled short-form interviews with LG leads and partners at a dressed corner of the booth, lit to match the brand's white-on-white system.
- 04
Cut a same-day highlight edit each night from that day's footage so LG's PR and social teams had video and stills in-market before the next morning.
What shipped.
- ·Full photo coverage — booth, product, signage, crowd
- ·Full video coverage — B-roll, activation, escalator takeover
- ·On-floor interviews with LG leads and partners
- ·Same-day highlight edit for social + PR
The numbers.
“Studio 65 covered the booth, the product and the interviews as one story — and turned a same-day edit around every night of the show.”
Who made it.
- Photography & Video
- Studio 65
- Interviews & Same-Day Edit
- Studio 65
- Post & Retouching
- Studio 65
- On-site Production
- Studio 65