BMO
2025
A campaign film system for BMO's next-gen banking push — hero film, six paid cutdowns, and a stills library shot in a single production block.
The work, in one paragraph.
A campaign film system for BMO's next-gen banking push — hero film, six paid cutdowns, and a stills library shot in a single production block.
What we walked into.
BMO needed to launch a next-gen banking narrative to a younger urban audience without the stiffness of a traditional finance shoot. Internal creative had a hero concept but no production runway, no stills library, and a paid team waiting on cutdowns.
Film & photography.
How we made it.
- 01
Compressed the storyboard into a single-day multi-cam shoot with a documentary DP and a stills photographer working in parallel.
- 02
Built a modular edit — one 60s hero film cut down to six paid variants (15s / 9:16, 6s bumpers, 30s YouTube pre-roll) from the same master.
- 03
Delivered a 40-image stills library graded to match the film for organic social and in-branch collateral.
What shipped.
- ·1× hero campaign film (60s)
- ·6× paid social cutdowns (15s / 6s / 9:16)
- ·40+ retouched campaign stills
- ·Motion & type system for in-app rollout
The numbers.
“Studio 65 turned around a full campaign faster than our internal deck.”
Who made it.
- Creative Direction
- Studio 65
- Director / DP
- Studio 65
- Photography
- Studio 65
- Post & Colour
- Studio 65