Case 02 / Consumer Tech
LG
2025
Product launch film and retail-ready still library for LG's OLED lineup — shot, edited and delivered in under three weeks.
Product film + retail stills· video · photo · ads
Client
LG
Sector
Consumer Tech
Year
2025
Location
Toronto, ON
Duration
< 3 weeks
Role
Product film + retail stills
Services
Product film · Photography · Retouching · Ad cutdowns
01 / Overview
The work, in one paragraph.
Product launch film and retail-ready still library for LG's OLED lineup — shot, edited and delivered in under three weeks.
02 / Challenge
What we walked into.
LG's OLED lineup needed a launch film and a retail-ready stills library on a compressed timeline — with product still landing in market days before the shoot.
— The reel
Film & photography.
03 / Approach
How we made it.
- 01
Pre-built the set and lighting design against product renders so shoot day was pure execution.
- 02
Shot film and stills in the same lighting pass to keep the campaign visually locked together.
- 03
Retouched, graded and delivered platform-specific cuts in a single post sprint.
04 / Deliverables
What shipped.
- ·1× product launch film
- ·Retail-ready stills library
- ·Paid ad cutdowns (Meta / YouTube / DOOH)
05 / Results
The numbers.
19 days
brief to final delivery
12
retail stills shipped
4
paid platforms covered
“The film and stills came out of the same shoot — and it shows. Everything feels like one campaign.”
— Brand Marketing, LG
06 / Credits
Who made it.
- Direction
- Studio 65
- Photography
- Studio 65
- Post & Retouching
- Studio 65
Next caseLG × CMPX
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