MMC
2024
A sales-centre film and microsite for MMC's flagship condo release — replaced a static PDF brochure with a scrollable, film-led experience.
The work, in one paragraph.
A sales-centre film and microsite for MMC's flagship condo release — replaced a static PDF brochure with a scrollable, film-led experience.
What we walked into.
MMC's flagship condo release was going to market with a PDF brochure and a static landing page. Sales agents needed a story they could send in a text message — not a 40-page download.
Film & photography.
How we made it.
- 01
Directed a sales-centre film blending architectural b-roll, neighbourhood texture and buyer-facing narration.
- 02
Built a scroll-led microsite where the film IS the brochure — floor plans, finishes and register-your-interest sit inside the story.
- 03
Handed the agents a share kit — social cutdowns, stills, and copy blocks — so the launch travelled beyond the site.
What shipped.
- ·Sales-centre hero film
- ·Scroll-led launch microsite
- ·Agent share kit (social cutdowns + stills)
The numbers.
“We stopped emailing PDFs. We send a link. That's the whole pitch now.”
Who made it.
- Direction & Film
- Studio 65
- Web Design & Build
- Studio 65
- Brand
- Studio 65