Sustainable Development Group
Full brand system and listing platform for SDG — logo, type, motion, plus a listing-first website that markets homes, not the brokerage.
The work, in one paragraph.
Full brand system and listing platform for SDG — logo, type, motion, plus a listing-first website that markets homes, not the brokerage.
What we walked into.
SDG was competing in a crowded GTA real estate market with a template site and a wordmark that looked like every other brokerage. Listings were the product — but the site was selling the brokerage.
Film & photography.
How we made it.
- 01
Rebuilt the identity around the listing, not the logo — restrained wordmark, editorial type, high-contrast photography direction.
- 02
Designed a listing-first CMS: every home gets its own microsite with film, stills, floor plans and neighbourhood story.
- 03
Wrote the photography playbook agents use on every shoot so the brand stays consistent across dozens of listings a month.
What shipped.
- ·Brand identity system (logo, type, motion)
- ·Listing-first website & CMS
- ·Photography & film direction playbook
The numbers.
“Our listings finally look like the homes we're selling, not the brokerage.”
Who made it.
- Brand & Identity
- Studio 65
- Web Design & Build
- Studio 65
- Photography Direction
- Studio 65